Top 10 Motorcycle Manufacturers Worldwide (2025)
1. Honda Motor Co. (Japan)
- Sales: 4,287,000 units (+3.1%)
- Honda dominates all engine classes, from 125cc commuter motorcycles to +1000cc touring bikes. The brand combines reliability with innovation and is highly popular in both new and used markets.
2. BMW Motorrad (Germany)
- Sales: 3,392,000 units (+2.1%)
- BMW excels in larger engine categories (751–1000cc and +1000cc) and remains strong in premium touring and adventure motorcycles.
3. Yamaha Motor Company (Japan)
- Sales: 3,058,000 units (-10.7%)
- Yamaha is a leader in sport motorcycles and scooters. The slight drop is mainly due to lower sales in smaller models.
4. Kawasaki Heavy Industries (Japan)
- Sales: 2,365,000 units (+3.3%)
- Kawasaki is known for sport and off-road motorcycles, performing strongly in the mid-size segment (126–500cc).
5. Piaggio Group (Italy)
- Sales: 1,369,000 units (-12.9%)
- Piaggio remains a key player in scooters and light motorcycles, with iconic brands such as Vespa and Aprilia.
6. CF Moto (China)
- Sales: 1,246,000 units (+90.5%)
- CF Moto was the fastest-growing manufacturer in 2025. Known for affordable motorcycles, it also supplies models to BMW, boosting its global market presence.
7. Triumph Motorcycles (UK)
- Sales: 1,132,000 units (-6.8%)
- Triumph is famous for retro and sport motorcycles, with a dedicated fanbase across Europe and beyond.
8. Harley-Davidson (USA)
- Sales: 796,000 units (-29.0%)
- Harley-Davidson continues to be iconic for cruisers but saw reduced volumes due to a focus on premium segments and higher pricing.
9. Kymco (Taiwan)
- Sales: 713,000 units (-0.8%)
- Kymco is strong in scooters and light motorcycles, particularly in Asia and Europe.
10. Ducati (Italy)
- Sales: 675,000 units (-13.8%)
- Ducati stands for supersport motorcycles and Italian design, loved by enthusiasts seeking speed and style.
Trends by Engine Class (2025)
- 125cc: Honda, Yamaha, and Piaggio lead, but this segment shrank by almost a third (-32.8%) due to a shift toward bicycles and speed pedelecs.
- 126–500cc: Strong sales from Honda, Piaggio, and Kawasaki; Yamaha declined slightly. CF Moto surged (+106.4%).
- 501–750cc: Yamaha leads, followed by Honda and Kawasaki. CF Moto grew +309%.
- 751–1000cc: BMW and Yamaha dominate, Honda also growing. CF Moto +129%.
- 1001cc+: BMW is king with 42.4% market share, followed by Harley-Davidson and Honda.
The Largest Motorcycle Manufacturers Worldwide in 2026
Although complete sales figures for 2026 are not yet available, early trends from 2025 and early 2026 give a clear picture of the global motorcycle market. Honda remains the undisputed number one, followed by major Asian brands such as Hero MotoCorp, Yamaha, TVS, and Yadea, mainly due to affordable models and strong demand in emerging markets.
European and American premium brands like BMW Motorrad, Ducati, and Harley-Davidson maintain relevance in niche segments but hold a smaller share of global sales volume. Early signals for 2026 point to a positive start: manufacturers are introducing new models, motorcycle electrification is growing, and the market share of Asian brands continues to rise worldwide.
